According to the Wall Street Journal, some institutional investors are voicing concern over private-equity firms’ growing push to sell fund products to individual investors. The shift toward retail participation, which currently accounts for roughly 5% of private markets, is expected to reach 20% by 2035, according to a report by Hamilton Lane, and could potentially pose a conflict of interest for fund managers.
Tensions Rise as Private Funds Target Retail Investors
Published on November 7, 2025
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