6 Steps to Building Your DEI Strategy From the Ground Up
Sponsored by JP Morgan Chase & Co.
1. Find your motivation
Start by asking yourself: Why are we making DEI a priority for our business? Once you know your “why,” everything else will likely follow.
You have to do what’s right for your organization. You cannot simply take a DEI strategy off the shelf.
Idris Stover, Director of Diversity, Equity, Inclusion and Culture at Shake Shack
Pinpoint the reasons DEI matters to your business. Is it because DEI is important to your internal teams? Your business partners? Your customers? Your communities? Or maybe DEI efforts align with your corporate mission statement, like Shake Shack’s pledge to Stand For Something Good.
Then, consider how inclusivity impacts your business, culture and communities. Honest, transparent answers can help clarify your motivations. Once you have that core “why” answered, you can begin to build your strategy around it.
“Your ‘why’ can be your North Star,” says Idris Stover, Director of Diversity, Equity, Inclusion and Culture at Shake Shack. “It will help guide everything you do to support your company’s DEI strategy and business objectives.”