There’s an insidious trick played by our society, and Wall Street pioneer Ellevest CEO Sallie Krawcheck is determined to expose it.
“They make us believe that it’s cute and fun and flirty to be bad with money,” she says. “If we think we’re not good at math, we think we’re not good at money, then we’re not as likely to go to Wall Street, which allocates capital. We’re not as likely to go into the investing industry. Therefore, we as women are less likely to build something for women.”
Krawcheck, CEO, and Co-Founder of Ellevest, a wealth management platform built by women, for women, is determined to combat deeply embedded inherent biases in the personal finance space. Though she achieved trailblazing success in top roles at some of the most storied firms on Wall Street — she was CEO of Merrill Lynch, CFO of Citigroup, CEO of Sanford Berstein, and CEO of Smith Barney — Krawcheck decided to focus the next leg of her career on closing the gender wealth gap.