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Author Talks: Dismantling double standards in business with CNBC’s Julia Boorstin

Published on November 8, 2022

Mckinsey WiS article

Author Talks: Dismantling double standards in business with CNBC’s Julia Boorstin

In this edition of Author Talks, McKinsey Global Publishing’s Raju Narisetti chats with Julia Boorstin, senior media and tech correspondent at CNBC, about her new book When Women Lead: What They Achieve, Why They Succeed, and How We Can Learn from Them (Simon & Schuster, October 2022). Boorstin spent the pandemic lockdown examining the management styles of more than 60 female CEOs who helm leading companies in healthcare, beauty, biotech, and more. She learned about vulnerability from Goop’s Gwyneth Paltrow, she learned how to read the wind from CLEAR’s Caryn Seidman-Becker, and now she’s sharing the reasons why these leaders thrived through the pandemic’s challenges (see sidebar, “Leaders featured in the book”). An edited version of the conversation follows.

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