Everyone knows that success at work depends on being—and being seen as—both competent and likable. You need people to notice your growth and accomplishments while also enjoying your company. But if you draw attention to the value you’ve created, to ensure that managers and peers recognize it, you risk coming across as a shameless self-promoter. No one likes a braggart. In this article the author explains how to highlight your accomplishments at work without having it backfire. Drawing from a fascinating strain of laboratory research, she advises against several popular tactics such as “humblebragging” and “boomerasking” (asking a question in the hope it will be reciprocated so that you can bring up your own accomplishments). Instead, she advises, recognize situations where self-promotion is socially acceptable (such as job interviews) and consider using a mentor or other agent to boast on your behalf.

Click here to learn more about savvy self-promotion via Leslie K. John from the Harvard Business Review.

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