8.25.21
Findings from a newly published report by Accenture found that investors across all demographics are increasingly demanding more holistic and less generic advice on Environmental, Social and Governance (ESG) investments. Accenture surveyed 1,000 demographically diverse investors across the U.S. and Canada and found that nearly 60% of investors have asked for advice on ESG investments, and 84% plan to purchase an ESG product in the next year. Overall, the demand for ESG investment advice is strongest among younger investors, specifically with Generation Z investors (under 25 years old) at 80%, and Millennials at 63%, compared to Baby Boomers at 27%.